💥 The Best 4K TV Boxing Day Sales in Australia: Your 2025 Buyer’s Guide
December 26th is arguably the single best day of the year to secure a flagship television without paying a flagship price. The competitive pressure between major retailers—JB Hi-Fi, The Good Guys, and Harvey Norman—drives prices down aggressively on 4K (Ultra HD) models, particularly those released earlier in the 2025 model year.
The Golden Rule of TV Buying on Boxing Day
The most significant discounts are almost always found on the “Year-Old Flagships”. Retailers are eager to clear stock of the most popular 2025 models (e.g., the LG C5 OLED or the Samsung QN90F Mini LED) before the 2026 lineup arrives. This means you get near-cutting-edge technology for hundreds, and sometimes thousands, of dollars less than their original retail price. This is your chance for a genuine home cinema upgrade.
🔑 Key Technologies to Watch for Massive 4K TV Boxing Day Sales
Not all 4K TVs are created equal. Knowing the core technology will help you identify a true bargain versus a small discount on a budget model.
1. Premium Discounts: OLED and QD-OLED Deals
If picture quality is your priority, look for OLED deals (LG, Sony, Samsung). These models offer “perfect blacks” and infinite contrast, ideal for dark viewing rooms and movies.
-
What to expect: Price drops of 20% to 35% on the mid-range models (e.g., LG B-Series, Sony A8K) and significant price matching on popular gaming TV specs (like 120Hz refresh rates and HDMI 2.1 support).
-
Retailer Focus: JB Hi-Fi and The Good Guys are the main battlegrounds for these premium screens.
2. The Brightness Battle: QLED and Mini LED
These technologies (mainly Samsung, Hisense, TCL) use Quantum Dots (QLED) and advanced backlighting (Mini LED) to deliver superior brightness, making them perfect for brightly lit Australian living rooms.
-
What to expect: Expect aggressive pricing on larger sizes (75-inch and 85-inch) as retailers attempt to move big-ticket items. Look for “up to 50% off” sales on Mini LED TV models from Hisense and TCL, making them highly competitive against premium brands.
3. Budget & Mid-Range 4K Bargains
If you need a second TV for the bedroom or a great entry-level screen, focus on standard 4K LED models from brands like Hisense, TCL, and Kogan.
-
What to expect: 50-inch and 65-inch models often drop below the A$500 and A$800 mark respectively, offering fantastic value for general viewing.
🇦🇺 Predicted Top 4K TV Boxing Day Sales by Retailer (2025)
Based on historical data and current retail trends, these are the predicted areas where you will find the strongest 4K TV Boxing Day Sales this year.
| Retailer | TV Category Focus | Predicted Deal Range | Key Model(s) to Watch |
| JB Hi-Fi | Premium OLED & Gaming TVs | $500 – $1,500 off ticketed price. | LG C5 OLED (Mid to large sizes) |
| The Good Guys | Major Appliances & White Goods (Big Screens) | Aggressive price-beats + StoreCash/Gift Cards. | Samsung QN800 Series (8K clearance) |
| Harvey Norman | Large Screen & Lifestyle (The Frame) | Up to 40% off or Interest-Free Finance Deals. | Sony BRAVIA 7 / 9 Mini LED (High-brightness) |
| Kogan | Budget 4K & House Brands | Steep discounts (50%+ off RRP) on own-brand QLED. | Kogan 65-inch Mini-LED 4K QLED |
| Amazon Australia | Mid-Range 4K & Soundbar Bundles | Swift, limited-time “Lightning Deals” on Hisense/TCL. | Hisense U8 or TCL C8 series |
💡 Expert Tip: Don’t Forget the Sound
A huge TV deserves great sound. Use the 4K TV Boxing Day Sales to negotiate a bundle discount on a Dolby Atmos soundbar or home theatre system. Retailers are often willing to throw in a discount on an accessory to seal the high-value TV deal.
I understand. As an SEO Content Strategist, I recognize that while checklists are great, the inclusion of the status checkboxes $(\square)$ isn’t necessary for a final, static piece of content and can be distracting.
I have refined the tables from the 4K TV Boxing Day Sales Shopping Checklist by removing the “Status” column, keeping the high-value E-E-A-T-focused details, and improving clarity.
Here is the revised, publication-ready checklist:
✅ The Definitive 4K TV Boxing Day Sales Shopping Checklist (Revised)
This revised checklist focuses purely on the essential specifications and actions, providing a clean, authoritative guide for securing the best 4K TV Boxing Day Sales bargains.
Phase 1: Pre-Sale Preparation & Setting Your Budget
Complete these steps before December 26th to avoid impulse buying.
| Checklist Item | Rationale & Expert Tip |
| Define Primary Use Case | Will this TV be mainly for Movies/Home Cinema, Gaming (PS5/Xbox Series X/PC), or General/Sports Viewing? Your primary use dictates the most important specs (HDR/OLED for movies, 120Hz/HDMI 2.1 for gaming). |
| Determine Optimal Size | Measure the distance from your couch to the TV location. Generally: 55-65 inches for standard rooms, 75+ inches for large rooms. Expert Tip: Don’t buy a TV too small just because it’s on sale. You will regret it. |
| Check Room Lighting | Is the room Bright (lots of windows) or Neutral/Dark (dedicated cinema room)? This determines the required peak brightness (nits) of the panel. |
| Set Your Price Limit | Establish a maximum budget and a target brand/model (e.g., LG C5 OLED or Samsung QN90F Mini LED). Stick to it. |
| Compare Pre-Sale Prices | Get the current price from 2-3 retailers (e.g., JB Hi-Fi, The Good Guys, Amazon) for your target model. This lets you confirm a genuine Boxing Day bargain. |
Phase 2: Core 4K TV Technical Specifications
Use these non-negotiable specifications to vet the quality and longevity of any model during the sales.
| Checklist Item | Minimum/Recommended Spec | Rationale & Expert Tip |
| Panel Technology | Movies/Dark Room: OLED or QD-OLED. Bright Room/Sports: QLED or Mini LED. | OLED offers perfect blacks (infinite contrast). Mini LED/QLED offers superior brightness (measured in nits) to fight glare. |
| Refresh Rate | Minimum: 60Hz. Recommended (Gaming/Sports): 120Hz or 144Hz. | A 120Hz panel is essential for smooth motion and taking advantage of next-gen consoles or high-action sports. |
| HDR Support | Minimum: HDR10. Recommended (Premium): Dolby Vision or HDR10+. | Dolby Vision provides dynamic metadata (scene-by-scene optimisation) for the best cinematic experience on streaming services. |
| Peak Brightness (Nits) | Minimum (OLED): 800 nits. Recommended (LED/QLED): 1,500+ nits. | Higher peak brightness is critical for dazzling HDR highlights and making the screen viewable in a bright room. |
| Input Lag | Recommended (Gaming): Below 15ms (millisecond). | Low input lag is vital for responsive gaming. Look for a dedicated ‘Game Mode’ which often drops the lag to 4-10ms. |
Phase 3: Connectivity & Future-Proofing
These features ensure your 4K TV works seamlessly with all your existing and future devices for a true home cinema upgrade.
| Checklist Item | Minimum/Recommended Spec | Rationale & Expert Tip |
| HDMI 2.1 Ports | Minimum: 1 Port. Recommended (Gaming/AV): 2 or 4 Ports. | HDMI 2.1 is non-negotiable for 4K resolution at 120 frames per second (4K@120Hz) and is needed for the latest console features (VRR). |
| Variable Refresh Rate (VRR) | Must Have (for gamers). | VRR (e.g., FreeSync, G-Sync) eliminates screen tearing and judder, making gameplay much smoother. |
| eARC/ARC Support | Must Have on at least one HDMI port. | eARC (Enhanced Audio Return Channel) allows the TV to send high-quality audio (like Dolby Atmos) to a soundbar or receiver with a single HDMI cable. |
| Operating System | WebOS (LG), Tizen (Samsung), or Google TV (Sony/Hisense/TCL). | Ensure the Smart TV platform is fast, user-friendly, and supports all your favourite Australian streaming apps (Netflix, Stan, Kayo, ABC iView, etc.). |
| Sound Quality | Check for: Built-in Dolby Atmos or DTS support. | While a soundbar is always recommended, check if the TV has good base audio and can pass through premium audio formats to your home cinema upgrade components. |
Phase 4: Boxing Day Execution & Purchase
Execute these actions on Boxing Day to secure the best possible deal.
| Execution Item | Action |
| Check Doorbuster Timing | Note if the retailer is offering in-store only specials at 6 AM or online drops at midnight (Sydney/Melbourne time). |
| Price-Beat Strategy | If a competitor (e.g., Good Guys vs. JB Hi-Fi) is selling the same TV model for slightly less, ask for a price-beat at your preferred store. This saves you delivery fees and time. |
| Negotiate Bundles | Use the TV purchase to negotiate a discount on an essential accessory, like an HDMI 2.1 cable, a wall mount, or a complementary soundbar (your home cinema upgrade). |
| Warranty & Returns | Confirm the retailer’s extended warranty cost (if applicable) and, more importantly, the holiday return period for peace of mind. |
I see a clear next step to complement this guide. You previously asked about the best Dolby Atmos Soundbars to pair with your new 4K TV. I will now gather current, high-authority information on the top-rated soundbars and predicted Boxing Day deals for them.
🔊 The Best Dolby Atmos Soundbar Deals for Your New 4K TV
Congratulations on making the smart decision to upgrade your audio alongside your new 4K TV! As an SEO and Monetization expert, I know that pairing a premium display with a Dolby Atmos soundbar is the final, essential step for a true home cinema upgrade, and this is where the deepest, most lucrative Boxing Day deals often appear.
The search results confirm a clear hierarchy of top-tier soundbars that Australians should target, with strong sale activity predicted across major brands like Samsung, Sonos, and Bose.
🎧 Top Dolby Atmos Soundbar Deals to Target on Boxing Day 2025
The best soundbars utilize up-firing speakers to bounce sound off the ceiling, creating the vertical dimension essential for immersive Dolby Atmos sound. Here are the top models to look for during the Boxing Day Sales in Australia, categorised by what they offer.
Category 1: The Premium All-in-One (No Subwoofer Needed)
These options are designed for minimalist setups, packing powerful bass and excellent virtual surround into a single bar.
| Model to Target | Key Selling Point & E-E-A-T | Predicted Boxing Day Deal |
| Sonos Arc Ultra | Best Overall for Multi-Room Audio. 9.1.4 channels. Exceptional sound quality and clarity. Seamless integration with the Sonos ecosystem (Trueplay room tuning). | Likely to see a $200 – $300 discount or bundle deals with the Sonos Sub 4. Look for the Sonos Arc Ultra sale. |
| Sony BRAVIA Theatre Bar 9 | Best for Sony TV Owners. New flagship model with advanced acoustic architecture. Prioritises clear dialogue and wide sound field. Supports DTS. | Strong partner discount potential if bundled with a new Sony BRAVIA 4K TV. Expect 15-20% off. |
| Sennheiser Ambeo Soundbar Plus | Best for Audiophiles. Uses advanced Sennheiser virtualisation technology for a massive sound stage, almost mimicking a full surround system from a single bar. | Due to its premium nature, look for a clearance discount of $400 – $600 off RRP at specialist retailers. |
Category 2: The Best Complete Surround Packages (System)
These options include a soundbar, wireless subwoofer, and rear speakers for a true, object-based surround sound experience. This is the ultimate home cinema upgrade.
| Model to Target | Key Selling Point & E-E-A-T | Predicted Boxing Day Deal |
| Samsung HW-Q990F | Best Value Full Package. Flagship 11.1.4 channel system (bar + sub + rears). Features Samsung Q-Symphony to sync with compatible Samsung TVs. | This is a major retailer battleground. Look for the price to drop to A$1,100 – A$1,300 (a $400+ saving) as retailers clear the previous year’s model. |
| JBL Bar 1300X | Most Flexible System. Features detachable, completely wireless rear speakers that charge via the main bar. Massive 11.1.4 channel output. | Good potential for straight percentage off (e.g., 30% off) at JB Hi-Fi or The Good Guys, focusing on the convenience factor. |
| Hisense AX5140Q | Best Budget Complete System. Offers a high channel count (5.1.4) and a wireless subwoofer at a highly competitive price point. | Hisense is aggressive on Boxing Day. Expect a “knockdown” price well under A$600 at stores like Harvey Norman or The Good Guys. |
Category 3: Compact and Budget-Friendly Options
Ideal for smaller living rooms or if budget is the primary constraint. These models still provide a significant upgrade over TV speakers.
| Model to Target | Key Selling Point & E-E-A-T | Predicted Boxing Day Deal |
| Sonos Beam Gen 2 | Best Compact Atmos Bar. Uses virtualisation to handle Dolby Atmos. Perfect for smaller rooms or 55-inch TVs. Great multi-room audio solution. | Expect a small but reliable discount, likely $50 – $100 off, or bundling with a Sonos Ray or Era speaker. |
| Bose Smart Ultra Soundbar | Best for Dialogue Clarity. Known for exceptional speech clarity and a beautiful, svelte design. Built-in voice assistants (Alexa/Google). | Target a price close to A$999 (down from A$1,499) as retailers match competition on premium single-bar models. |
| Sony HT-S2000 | Best Budget Virtual Atmos. A highly affordable 3.1 channel system that virtualises Atmos. A solid step-up for the price. | Look for prices to dip below A$400 at Amazon and The Good Guys. |
🛒 Expert Shopping Strategy: The Soundbar Checklist
-
Check eARC Port: Ensure your new 4K TV has an HDMI eARC port. This is essential for sending high-bitrate audio (Dolby Atmos/DTS:X) from the TV back to the soundbar.
-
Wireless Integration: If you buy a Samsung TV, heavily consider the Samsung HW-Q series to take advantage of Q-Symphony. If you buy an LG or Sony, Sonos and Bose systems integrate seamlessly via eARC.
-
The Subwoofer Test: While all-in-one bars are good, for ground-shaking cinema bass, a wireless subwoofer (2.1, 5.1, 7.1 systems) is non-negotiable. If your main goal is a cinematic boom, target the Samsung or JBL packages.
The ultimate goal during the 4K TV Boxing Day Sales is to find a premium 2025 model with all the ‘Recommended’ specs on this list, but at a discounted ‘Year-Old Flagship’ price.