Privacy Policy

🛡️ Privacy Policy

Updated Date: [November 19, 2025]

This Privacy Policy applies to www.boxingdaysales.au (the “Website”), owned and operated by [Your Legal Business Name] (the “Company,” “we,” “us,” or “our”).

We are committed to protecting the privacy of your personal information in compliance with the Australian Privacy Principles (APPs) set out in the Privacy Act 1988 (Cth).

1. Collection of Personal Information

What we collect

We may collect and hold the following types of personal information:

  • Information you provide to us:

    • If you subscribe to a newsletter: Your name and email address.

    • If you contact us: Your name, email address, and any other information you include in your correspondence.

  • Information collected automatically (via third parties):

    • Usage Data: Information about your interaction with our Website, such as your IP address, browser type, device type, operating system, pages visited, time spent on pages, and referring website. This information is typically collected using technologies like cookies.

    • Location Data: Your general location based on your IP address.

How we collect it

We collect personal information directly from you when you interact with the Website (e.g., signing up for an email list). We also collect data automatically through third-party services like Google Analytics and Google AdSense.

2. Use of Personal Information

We use the personal information we collect for the following purposes:

Purpose Personal Information Used Lawful Basis (APP Compliant)
Website Operation & SEO Usage Data, Location Data To deliver and improve the Website experience, monitor site performance, and understand user behavior.
Advertising (AdSense) Usage Data, Location Data To display relevant, personalized advertisements and measure their effectiveness (see Section 3).
Communication Name, Email Address To respond to your inquiries and send you requested newsletters or updates (if you have opted-in).
Compliance All data To comply with legal obligations and resolve disputes.

3. Third-Party Disclosures (Google AdSense & Analytics)

Our Website uses third-party services provided by Google to serve advertisements and gather analytics data.

Google AdSense and Advertising Cookies

  • We use Google AdSense to display advertisements. Google, as a third-party vendor, uses cookies to serve ads on our site based on your prior visits to this and other websites.

  • Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the Internet. This is a form of personalized advertising.

  • Opting Out: You may opt out of personalized advertising by visiting Google’s Ads Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies for personalized advertising by visiting www.aboutads.info.

Google Analytics

  • We use Google Analytics to understand how visitors use our Website. Google Analytics uses cookies to collect and analyze information about your use of the Website and may use this data to contextualise and personalise the ads of its own advertising network.

  • The information generated by the cookie about your use of the Website will be transmitted to and stored by Google on servers in the United States.

Sharing of Information

We may disclose your personal information to third parties, including service providers like Google (AdSense, Analytics), in circumstances where you would reasonably expect us to disclose your information, such as for the purposes described above.

4. Cookies and Tracking Technologies

We use cookies to enhance your experience. A cookie is a small file placed in your web browser that collects information about your web browsing behaviour.

  • Functionality Cookies: These are necessary to provide basic site features.

  • Analytics Cookies: These help us track site usage for performance and SEO.

  • Advertising Cookies (Third-Party): These are used by Google and its partners to deliver personalized ads.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the Website and may affect the functionality of third-party ads.

5. Security of Personal Information

We take reasonable steps to ensure that the personal information we hold is protected from misuse, interference, loss, unauthorised access, modification or disclosure. This includes implementing technical and organisational security measures appropriate to the sensitivity of the information.

6. Accessing and Correcting Your Personal Information

Under the Privacy Act, you have the right to request access to the personal information we hold about you and to request that we correct that information if you believe it is inaccurate, incomplete, or not up-to-date.

  • To request access or correction: Please contact us using the details in Section 7.

  • We will respond to your request within a reasonable period and will not charge you for making a request for access or correction.

7. Contact Information and Complaints

If you have any questions about this Privacy Policy, wish to access or correct your personal information, or have a privacy complaint, please contact us:

  • Email: [Insert your business email address, e.g., [email protected]]

  • Address: [Insert your business mailing address or a designated contact address]

Complaints: If you are not satisfied with how we handle your complaint, you may refer your complaint to the Office of the Australian Information Commissioner (OAIC):

8. Changes to this Policy

We may update this Privacy Policy from time to time by publishing a new version on our Website. The latest version will always be the one published. We encourage you to review this page periodically to stay informed about our data practices.